Business Cards
Function: To inform people about a business and its product range
by including phone contacts, addresses/ location, fax, email etc.
Location: Blackbird Corner, Darby St Newcastle (all 4 cards).
Style/ Typography: Uses image in the place of text in a creative way, soft colours, hand-drawn
illustrations, simple layout and takes advantage of space, informative and easy to understand.
Quality: Lightweight card, good quality colour, tidy and professional looking.
What Attracted Me: The colourful illustrations, large lettering, layout and typographic style.
Pamphlet/ Map
Function: To inform people about travel times, show travel routes using a map etc.
Location: Council Building, Newcastle.
Style/ Typography: Bold capital lettering, very colourful images/ text and large format layout.
Quality: Professional looking, high quality colour printed on glossy paper and compact fold for easy travel.
What Attracted Me: The colours and detailed (but not confusing) map illustration.
Booklet/ Zine
Function: Booklets/ Zines are filled with a variety of works from different artists. Its purpose is to inform people about events/ exhibitions, small stories about the creators themselves, allow a viewing of comic strips, advertise for products etc.
Location: Blackbird Corner, Darby St Newcastle.
Style/ Typography: A compilation of many styles.
Quality: Available in paperback form only, good quality colour and well set out information.
What Attracted Me: The bright colours, the fact it was a free zine and the compact size.
Leaflet/ Poster
Function: To inform about an event.
Location: TAFE Campus, Tighes Hill
Style/ Typography: Sleek and modernised, thick stroke in bold type (deco-like style), eyes are drawn immediately to the single section of colour which speaks for the exhibition itself (the tools of the trade). Artwork blends with the text well (also gives it a 3-dimensional look).
Quality: High quality colour printed on glossy paper.
What Attracted Me: The artwork, primary colours and large typography.
Packaging
Function: To hold items of purchase and promote business.
Location: Blackbird Corner, Darby St. Newcastle.
Style/ Typography: Single printed graphic in the center keeps this design simple and neat. Old fashioned script typography.
Quality: Recycled brown paper bag (though it is not very strong it still gives a sense that the business is environmentally cautious).
What Attracted Me: The simplicity of the design (this also has inspired me for my own point of sale for the Art Bazaar).
Postcard
Function: To promote an artist's work. Made for sending via mail.
Location: Blackbird Corner, Darby St Newcastle.
Style/ Typography: Bubbly in appearance, fun, uses various shades/ tints of a single colour (orange) and a story is happening within the frame but still uses some space in the very centre to balance out.
Quality: Relatively thick card, high quality colour and glossy on front (image)/ rough on back making it easier to write on.
What Attracted Me: The bright orange, the playful appearance and the fact it was free.
Game Box Cover
Function: To promote a game and its content by using attractive illustrations which will appeal to various age groups.
Location: EB Games, Westfield Kotara.
Style/ Typography: Cute graphics, large bubbly typography with simple drop shadow effect, overly colourful and will appeal to mostly young children and uses a variety of different shapes and gives a 3-dimensional look.
Quality: High quality and looks really professional.
What Attracted Me: The colours mainly and the fact I have been a kirby follower for a few years now. The graphics were very appealing to me.
